Our Story

Our Popcorn Heritage

Back in 1962, in the small Southern Illinois town of St. Francisville, Black Jewell Popcorn began growing and selling a one-of-a-kind, heirloom strain of black kernel popcorn. Those early customers, mostly neighbors and other farmers in the area, were surprised by the black kernels. It popped pure white, hulls weren’t getting stuck in their teeth, and, most importantly, it tasted better than the other popcorns they were used to.

Over more than fifty years, Black Jewell Popcorn has grown steadily from a company serving smaller rural farming communities, to one that grows, harvests and distributes a wide variety of popcorn items all across the United States. Through our dedication to quality, and the amazing flavor of our popcorn, we have gained a large and loyal following of satisfied snacking customers.

As the Black Jewell Popcorn heritage embraces the next generation of popcorn lovers, you can rest assured that the pure, simple, and healthy goodness of our popcorns will always remain the same.

Non-GMO, Whole Grain Goodness

Something special happens when lush Midwestern soil, pure water, fresh air, and golden sunshine come together. These natural elements work in harmony with our Black Jewell seeds to grow the best popcorns on the planet. We can’t think of any way to improve on that process.

Black Jewell Popcorn is smart snacking for you, and your family. As an all-natural whole grain food, our popcorn is heart healthy, an excellent source of fiber, disease-fighting phytochemicals and antioxidants, and provides numerous health benefits. Look for the Whole Grain Stamp on Black Jewell popcorns.

In fact, we believe in the healthy 100% natural grain goodness of our Black Jewell popcorns so much, we’ve gone the extra mile to have all our popcorn kernels be Verified Non-GMO. It’s important to us, and we know it’s important to you and your family.


A lot has been made of the power of antioxidants over the past few years, and with good reason. They can help protect your body against free radicals (the molecules that can damage cells). Because of this more and more doctors are encouraging their patients to include antioxidant rich foods into their regular diets.

Like many other naturally dark colored fruits and vegetables, Black Jewell’s Original Black popcorn kernels are rich in both polyphenols and anthocyanins (an antioxidant rich flavonoid). This combination give our Original Black kernels more antioxidant power than any other popcorn on the market (over 46 mg per serving!), and makes Black Jewell Popcorn the smart choice for you and your loved ones.