It’s All About The Kernels
The difference between Black Jewell kernels is obvious from even the quickest glance. Unlike the typical yellow or white popcorn you see loaded on your shelves at the local supermarket, the vibrant colors of our popcorn varieties stick out. Our most popular kernel, and the one which is the most striking, is our Original Black. But is there a real difference between our black popcorn and the standard yellow corn you’re used to, or is the difference only hull deep? To answer this question, and to truly understand the amazing differences between the two, we need to start at the beginning.
Almost all of the popcorn grown (around 95%) is of the yellow variety, but why is that? Why does every major popcorn brand use, essentially, the exact same corn? Well, like most fruits and vegetables you’ll find in your local supermarket, popcorn has been bred over the years to be easy to grow and harvest, store for long periods of time, and look a certain way. Yellow popcorn kernels are very large, have thick hulls, and pop very big and dense. Just like with mass-produced tomatoes, this selective breeding is often done at the sacrifice of flavor. As anyone who has ever grown tomatoes in their home gardens can verify.
On the opposite end of the spectrum are our Original Black kernels. This heirloom strain was all but forgotten before Black Jewell began growing it to sell to local markets in 1963. Unlike the common yellow corn, our Original Black kernels are very small, and have a thin, light hull which disintegrates when popped. This means no more pesky hulls getting stuck in your teeth. They also create smaller, flakier pieces of popcorn with a slight crunch and a huge flavor.
Make sure to tell your local grocer to carry Black Jewell Original Black kernels. Once you’ve tasted the difference we’re sure you won’t be able to go back to the typical, boring yellow corn you’re used to.