The Importance of Antioxidants

More Antioxidant Power Than Any Other Brand

Like most people, you have probably heard a lot in the past few years about antioxidants and how important they can be to your health. You can’t pick up a magazine, turn on the radio, or watch a Morning Talk Show without someone touting the benefits of an antioxidant rich diet. However, unlike some of the other things the media talks about, the power of antioxidants has real science behind it.

Antioxidants fight Free Radicals in your body. These come from disruptions in natural oxidation processes, the foods you eat, and even the air you breathe. If left unchecked they can cause damage to your cells, and even to your DNA. Antioxidants neutralize these free radicals, preventing them from causing any damage.

The best sources of antioxidants are plant-based foods, and naturally dark colored fruits and vegetables have the highest concentration of specific antioxidant compounds. For example, the unique dark color of Black Jewell Original Black kernels make them rich in both polyphenols and anthocyanins (an antioxidant flavonoid). In fact, our Original Black kernels have over 80 mg of these antioxidants combined, per serving (more than any other popcorn on the market)!

We always try to make the healthiest decisions for our families, and one of the easiest is to replace unhealthy items with healthier alternatives. The antioxidant power of our Original Black kernels is just one more reason why Black Jewell is the smart choice for you and your loved ones.

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What makes Original Black so special?

It’s All About The Kernels

The difference between Black Jewell kernels is obvious from even the quickest glance. Unlike the typical yellow or white popcorn you see loaded on your shelves at the local supermarket, the vibrant colors of our popcorn varieties stick out. Our most popular kernel, and the one which is the most striking, is our Original Black. But is there a real difference between our heritage black popcorn and the standard yellow corn you’re used to, or is the difference only hull deep? To answer this question, and to truly understand the amazing differences between the two, we need to start at the beginning.

Almost all of the popcorn grown (around 95%) is of the yellow variety, but why is that?  Why does every major popcorn brand use, essentially, the exact same corn? Well, like most fruits and vegetables you’ll find in your local supermarket, popcorn has been bred over the years to be easy to grow and harvest, store for long periods of time, and look a certain way. Yellow popcorn kernels are very large, have thick hulls, and pop very big and dense. Just like with mass-produced tomatoes, this selective breeding is often done at the sacrifice of flavor. As anyone who has ever grown tomatoes in their home gardens can verify.

On the opposite end of the spectrum are our Original Black kernels. This heirloom strain was all but forgotten before Black Jewell began growing it to sell to local markets in 1963. Unlike the common yellow corn, our Original Black kernels are very small, and have a thin, light hull which disintegrates when popped. This means no more pesky hulls getting stuck in your teeth. They also create smaller, flakier pieces of popcorn with a slight crunch and a huge flavor.

Make sure to tell your local grocer to carry Black Jewell Original Black kernels. Once you’ve tasted the difference we’re sure you won’t be able to go back to the typical, boring yellow corn you’re used to.

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